Walt arrived in California in 1923. In October, M.J. Winkler contracted the Alice Comedies. Disney then made his own company, Disney Brothers Cartoon Studio, with his brother Roy. They soon changed the name to Walt Disney Studio on the request of Roy. In 1927 Walt started the Oswald The Lucky Rabbit cartoons. Oswald was a huge hit, in just one year Walt had produced 26 Oswald shorts. Walt was thrilled with his progress and tried to sign another year but found his distributor had signed other animators behind his back in hopes to continue the franchise without Walt.
Disney then moved his studio to the back of a real estate office in Hollywood for just a few months, then moved to a whole studio in 1926 across the street for just a few years. Walt then made Mickey to replace Oswald. Ub animated two Mickey cartoons, but they could not sell due to the fact they had no sound and were behind in the recent film advancements. To compensate they made Steamboat Willie, fully synchronized with sound. The show released in New York on November 18, 1928. Walt’s studio then produced the series Silly Symphonies to support Mickey’s growing fame. The shorts became a training ground for animators. They would animate the shorts before moving on to the animated feature films. The short Flowers and Trees won an Academy Award in 1932 for Best Cartoon. The short was the first full-color cartoon and the first to win such an award. Disney returned to win that Oscar for the rest of the decade.
Walt received 300 dollars from a man who wanted to put Mickey Mouse on his merchandise, Walt did the deal because he was in need of the 300 dollars. This was the start of Disney’s Merchandise.
The first Mickey Mouse comic strip and book were released in 1930. Productions on Snow White and the Seven Dwarfs started in 1934 and the film was released in 1937 with the title Highest Grossing Film of All Time and held it up to the release of the film Gone With The Wind.
With wars raging, Disney lost many foreign customers and struggled to make much revenue on his films. But still released Pinocchio, Fantasia, Dumbo and Bambi.
In 1950 Disney released its first live action film Treasure Island and the company began to move forward again. 
Source: https://d23.com/disney-history/
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